Finishing Line


Ready to turn vision 
into action?

To become ExperienceBuilt™, you need to go beyond ideas and insights … all the way to implementation. We will take this journey with you, giving you the real-time feedback you need to drive decisions, and an operations plan to take action. Then, we'll help you monitor progress, all in ways that are transparent and positive for your audience.

In-Market Intelligence

Drive Business Forward

Integrate direct feedback from your target audience at the speed of business. Right-sized, collaborative market research for agile projects and teams.

LIVE 5Q™ Monitoring

Engaging, Point-in-Time Feedback

A LIVE exclusive, the 5Q™ provides you with a rapid response solution that delivers nimble, point-in-time audience experience feedback.

Research Activation

Turn Insight into Installation

Our answer to “now what”… LIVE takes strategic research and translates it into custom-designed activation plans that deliver on your business goals.

Our Solutions flex to guide your specific business challenge. Our process is the constant, ensuring we balance rigor with reality to enable action.

business goals, review existing intelligence and determine barriers to action


audience needs by understanding

current behavior


everyone to drive strategy and

motivate action 

& Go:

integrate elevated strategic direction into day-to-day operational execution

We don't just help organizations become ExperienceBuilt,

we also apply the principles of Experience Design to the way we do business with you.

Our Solutions are designed to elevate the experience for you and for participants. That's the experience design difference you get working with LIVE.

We’re in this together:
think conversation, not transaction
One size does not fit all:
prioritize personalization and timing
Context is everything:
measure and observe in the moment
Emotions drive behavior:
incorporate Key Experience Indicators
Be active listeners:
embrace open-ended data

Want to go beyond ideas and insights? Read about how our Solutions help organizations like yours inform decisions and implement action by becoming ExperienceBuilt™.

  • Coca-Cola had an initiative to re-engage the US teen market through strategic venue partnerships. Prior to a national roll-out, the Company and its experiential agency wanted to determine which of two planned pop-up activations would optimize the on-site experience for the target audience and more effectively connect the brand with teens.
  • In order to gain a clear perspective of their consumer journey, a durables brand wanted to explore the many elements that make up this purchase pathway.


Join like-minded professionals who trust MMR LIVE to provide actionable tips and knowledge focused on building better experiences.



© 2020 by MMR LIVE, a division of MMR Research Associates, Inc.