The Anywhere CLT --
A Central Location Taste Test
Solution for the New Normal
As consumer mindsets shift, eating out is less about convenience and more about getting a break.
…I don’t know what else to cook
…I need something different
... I need someone else to cook
The dining experience is shifting from in-restaurant to drive-thru and delivery.
According to a national survey conducted in May 2020, 28% of consumers are ordering food online and picking it up at the restaurant at least once a week.
Shouldn’t your product testing evolve to match?
Modify your CLT approach to replicate how consumer purchase behavior is evolving. Measure menu items in context – eating in the car, take home, delivery - where the consumer takes control of the experience.
Powered by partnership and experience.
Two groups trusted by leading QSR, Fast Casual and Casual Dining brands across the country, have joined together and created a new user research solution for the COVID-era and beyond.
Research Experience Design Experts
Nationwide Operational Reach
“The feedback experience is an extension of our brand just as much as our in-store service is. LIVE is always looking for ways to partner and bring value to the table. They walk their talk about experience.”
- Leading QSR Chain
Menu Research Specialists
Central Location Test (CLT) Experts
“Their level of service makes me feel like a valued client and keeps me coming back. The confidence I have in their proven ability to effectively handle project details makes my job easier and frees me up to focus on other commitments.”
- Leading QSR Chain