DRIVING INNOVATION FOR DURABLES

Reimagining the Future Based on In-Home Ethnography

The Challenge

In order to gain a clear perspective of their consumer journey, a durables brand wanted to explore the many elements that make up this purchase pathway.

The Experience Solution

In order to gain a clear perspective of their consumer journey, a durables brand wanted to explore the many elements that make up this purchase pathway.

The LIVE Impact

The workshop generated a substantial list of possible R&D initiatives and delivered a better perspective on purchase journey, installation and product-based innovation that can shorten the product cycle and drive the brand’s premium brand positioning. This process yielded a 24-month, R&D Roadmap grounded in consumer needs and jobs to be done, while also helping to pinpoint and refocus initiatives to prioritize next iteration efforts.

Ready to Chat?

Provide your information below and we’ll reach out to schedule a free consult.

More Like This:

Design Research
PHYSICAL MEETS DIGITAL
Design Research
INCORPORATING REAL-TIME AUDIENCE FEEDBACK
Experience Audit
PURPOSEFUL INNOVATION ROLLOUT

LET'S CONNECT

Join like-minded professionals who trust MMR LIVE to provide actionable tips and knowledge focused on building better experiences.

A DIVISION OF

mmr_final_logo_reverse_color_withbar_cli

© 2020 by MMR LIVE, a division of MMR Research Associates, Inc.