INCORPORATING REAL-TIME AUDIENCE FEEDBACK
Evaluating the Restaurant of the Future
The Challenge
A leading fast food restaurant chain developed a series of design simulations to uncover key attributes for their restaurant of the future. MMR LIVE was selected for its capabilities to effectively manage through ambiguity, to seamlessly integrate audience feedback and to pivot on-site. By executing against LIVE's core competency of research grounded in experience, this determined which new design elements most resonated with the restaurant’s customers and staff.
The Experience Solution
Designed and executed an Audience Feedback Integration Loop that included direct interaction with key stakeholders and target audience, synched with overall project milestones and facilitated conversations that captured and delivered actionable results.
The LIVE Impact
MMR LIVE provided better guidance for designing the brand’s restaurant of the future based upon real-time operational recommendations delivered onsite during the design simulations.
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