MERCHANDISING AND VOICE OF CUSTOMER

Streamlining the Feedback Loop

The Challenge

Rolling out a new, in-store product system requires sophisticated choreography of Merchandisers, Designers and store Managers. For a leading retailer, this process often takes place over the course of a year. Providing a scalable and repeatable feedback loop for the merchandising team offers valuable input that improves the experience prior to full-scale implementation.

The Experience Solution

MMR LIVE orchestrated a standardized Visual Merchandising Program Loop that simulated the in-store experience in the Company’s innovation center. After the retailer determined the product segments and associated layout, LIVE recruited DIYers for a facilitated walk-through of the shopping experience where they were queried on overall experience, signage, product organization and available options. This streamlined process allowed the client to make changes in real-time during the simulations over the course of the day.

The LIVE Impact

Gathering feedback in this live environment allowed shoppers to proceed naturally through the simulation, replicating closely the actual store experience. A two-week report turnaround gave the client constructive information regarding friction points, as well as those elements that performed well, prior to a broad roll-out.

Ready to Chat?

Provide your information below and we’ll reach out to schedule a free consult.

More Like This:

Experience Audit
LOW/NO TECH EXPERIENCE AUDITS
Design Research
PHYSICAL MEETS DIGITAL
Design Research
INCORPORATING REAL-TIME AUDIENCE FEEDBACK

LET'S CONNECT

Join like-minded professionals who trust MMR LIVE to provide actionable tips and knowledge focused on building better experiences.

A DIVISION OF

mmr_final_logo_reverse_color_withbar_cli

© 2020 by MMR LIVE, a division of MMR Research Associates, Inc.