MORE THAN JUST A SHIPPER

Building Innovation Strategy for Logistics

The Challenge

A global logistics company believes there is an opportunity to increase revenue among Small to Medium-Sized Businesses (SMB). To do this, they needed to explore upstream services to understand potential for expanding business opportunity beyond being a large, trusted carrier. MMR LIVE was engaged to help the company immerse into the world of small business sellers.

The Experience Solution

Working collaboratively with the Company, MMR LIVE's ExperienceBuilt Innovation – an iterative process that builds strategy to drive innovation – directed a two-phase approach. Through mining existing primary and industry research and conducting comprehensive interviews, LIVE documented an end-to-end seller journey.

The LIVE Impact

MMR LIVE gave the Company customer-informed, strategic recommendations that also highlighted pain points within the existing SMB experience. By defining unique seller segments and identifying points of vulnerability in the existing journey, LIVE discovered high-potential opportunities for evolving their small business offering to become the carrier of choice.

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