QUICK TURN-AROUND MARKET INTELLIGENCE

Integrating Multiple Data Streams to Optimize Consumer Experience

The Challenge

Coca-Cola had an initiative to re-engage the US teen market through strategic venue partnerships. Prior to a national roll-out, the Company and its experiential agency wanted to determine which of two planned pop-up activations would optimize the on-site experience for the target audience and more effectively connect the brand with teens.

The Experience Solution

Leveraging a local theme park partnership, MMR LIVE spent a holiday weekend gathering feedback through teen intercepts, staff interviews, operational observations and post-event surveys from attendees via invite cards handed out at the event.

The LIVE Impact

With less than a week's lead-time prior to going in-field, LIVE's agility provided both client and agency with valuable experience recommendations that informed the Coca-Cola team's activation planning and execution.

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