ExperienceBuilt organizations understand that every touchpoint is a business decision

Your audience will love you for it.

The LIVE 8

Our process closes experience gaps.

Begin with People

We’re all about People, first. Make things easiest on the people who care about your organization and you win share of wallet, and the more important share of heart.

Consider Micro Moments

We start small to build big. When every detail is handled every time, then the big things take care of themselves.

Anticipate the What-Ifs

Prepare for the unexpected. “Murphy” will make an appearance, so think ahead and plan now so you have a Plan B (or even C, and D).

Design for All

Individualize an experience wherever possible. People process information differently and have unique needs.

Communicate Everything Clearly

Thinking about what you say, and how/when/where you say it, will integrate your messaging. Everything communicates – it’s one of our founding principles.

Appreciate Audience Attention

The most important commodity. In a world full of clutter, audience attention becomes harder and harder to get. Treat it with care and gratitude.

Include Relevant Value

Thinking about what you say, and how/when/where you say it, will integrate your messaging. Everything communicates – it’s one of our founding principles.

Revise Based on Feedback

People, first and last. Listen to your audience, find ways to gather honest feedback and adapt accordingly.

Don't know where to start?

The LIVE 8 are experience design principles grounded in research that will show you where to start to identify gaps in your organization. They emerged from our exploration into the hallmarks of organizations that create relevant, lasting, best-in-class relationships.

We want to share our research with you so you can start closing experience gaps at your organization today.

At the Grocery Shop

Brand Beacons






Study conducted amongst a nationally representative sample with a leading online sample provider; survey executed and analyzed by MMR Research Associates.

•   Field dates: May 12 to 20, 2020

•   Total number of participants: 2785

•   Ratings for a given brand among past twelve-month customers

Download the Index and Start Your Journey

The ExperienceBuilt Brand Index asked people across the country how they described their interactions with more than 70 brands across five industries. The Index identified how brands delivered against the LIVE 8 and uncovered Brand Beacons to aspire toward.


Receive your free ExperienceBuilt Index Industry Report today. Check out the competition and see how your industry stacks up.

Detailed brand-level results are available. Indicate your interest below, and one of the MMR LIVE Experience Designers will reach out to set up a virtual review.

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© 2020 by MMR LIVE, a division of MMR Research Associates, Inc.