Editorial Design
Innovation Strategy

Experience-Grounded Transformation

Grounded in our Experience Design Principles, our iterative process builds strategy to leapfrog your innovation development. 

Journey Mapping

Chart the Future Normal

Need a better understanding of how people approach your brand? LIVE’s detailed, data-driven solution will map the current experience state and model the desired future state.

Design Research

Lean, Continuous Iteration

Support on-going improvement during the design process. We follow the Framework → Prototype → Field Test construct.

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Our Solutions flex to guide your specific business challenge. Our process is the constant, ensuring we balance rigor with reality to enable action.
Map:

business goals and review existing audience insights to determine archetypal journey

Measure:

audience intensity and mindstates to yield stronger touchpoint prioritization

Recommend:

direction to drive strategic innovation in support of development initiatives

& Go:

develop and iterate prototypes as an extension of your team

Want to create a competitive edge for your experiences? Read about how our Solutions are transforming organizations like yours beyond innovation by becoming ExperienceBuilt™.

We’re in this together:
think conversation, not transaction
One size does not fit all:
prioritize personalization and timing
Context is everything:
measure and observe in the moment
Emotions drive behavior:
incorporate Key Experience Indicators
Be active listeners:
embrace open-ended data

LET'S CONNECT

Join like-minded professionals who trust MMR LIVE to provide actionable tips and knowledge focused on building better experiences.

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© 2020 by MMR LIVE, a division of MMR Research Associates, Inc.