Editorial Design
Innovation Strategy

Experience-Grounded Transformation

Grounded in our Experience Design Principles, our iterative process builds strategy to leapfrog your innovation development. 

Journey Mapping

Chart the Future Normal

Need a better understanding of how people approach your brand? LIVE’s detailed, data-driven solution will map the current experience state and model the desired future state.

Design Research

Lean, Continuous Iteration

Support on-going improvement during the design process. We follow the Framework → Prototype → Field Test construct.

Our Solutions flex to guide your specific business challenge. Our process is the constant, ensuring we balance rigor with reality to enable action.

business goals and review existing audience insights to determine archetypal journey


audience intensity and mindstates to yield stronger touchpoint prioritization


direction to drive strategic innovation in support of development initiatives

& Go:

develop and iterate prototypes as an extension of your team

Want to create a competitive edge for your experiences? Read about how our Solutions are transforming organizations like yours beyond innovation by becoming ExperienceBuilt™.

We’re in this together:
think conversation, not transaction
One size does not fit all:
prioritize personalization and timing
Context is everything:
measure and observe in the moment
Emotions drive behavior:
incorporate Key Experience Indicators
Be active listeners:
embrace open-ended data


Join like-minded professionals who trust MMR LIVE to provide actionable tips and knowledge focused on building better experiences.



© 2020 by MMR LIVE, a division of MMR Research Associates, Inc.