Editorial Design

CREATE

Have you 

adopted a 

change mindset?

Looking for a competitive edge in today's commerce? When you're ready to create something transformative for your audiences, our Solutions help you go beyond innovation and become ExperienceBuilt™.

Innovation Strategy

Experience-Grounded Transformation

Grounded in our Experience Design Principles, our iterative process builds strategy to leapfrog your innovation development. 

Journey Mapping

Chart the Future Normal

Need a better understanding of how people approach your brand? LIVE’s detailed, data-driven solution will map the current experience state and model the desired future state.

Design Research

Lean, Continuous Iteration

Support on-going improvement during the design process. We follow the Framework → Prototype → Field Test construct.

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Our Solutions flex to guide your specific business challenge. Our process is the constant, ensuring we balance rigor with reality to enable action.
Map:

business goals and review existing audience insights to determine archetypal journey

Measure:

audience intensity and mindstates to yield stronger touchpoint prioritization

Recommend:

direction to drive strategic innovation in support of development initiatives

& Go:

develop and iterate prototypes as an extension of your team

We don't just help organizations become ExperienceBuilt,

we also apply the principles of Experience Design to the way we do business with you.

Our Solutions are designed to elevate the experience for you and for participants. That's the experience design difference you get working with LIVE.

Want to create a competitive edge for your experiences? Read about how our Solutions are transforming organizations like yours beyond innovation by becoming ExperienceBuilt™.

  • Whether in-store or drive-thru, the goal of quick-serve restaurants is to deliver hot, fresh food to customers with minimal disruption. At a leading fast food restaurant, adding online and app ordering with curbside pick-up would help add another dimension to achieve this goal.
    PHYSICAL MEETS DIGITAL
  • A leading fast food restaurant chain developed a series of design simulations to uncover key attributes for their restaurant of the future. MMR LIVE was selected for its capabilities to effectively manage through ambiguity, to seamlessly integrate audience feedback and to pivot on-site. By executing against LIVE's core competency of research grounded in experience, this determined which new design elements most resonated with the restaurant’s customers and staff.
    INCORPORATING REAL-TIME AUDIENCE FEEDBACK
  • A global logistics company believes there is an opportunity to increase revenue among Small to Medium-Sized Businesses (SMB). To do this, they needed to explore upstream services to understand potential for expanding business opportunity beyond being a large, trusted carrier.  MMR LIVE was engaged to help the company immerse into the world of small business sellers.
    MORE THAN JUST A SHIPPER
  • Rolling out a new, in-store product system requires sophisticated choreography of Merchandisers, Designers and store Managers. For a leading retailer, this process often takes place over the course of a year. Providing a scalable and repeatable feedback loop for the merchandising team offers valuable input that improves the experience prior to full-scale implementation.
    MERCHANDISING AND VOICE OF CUSTOMER
We’re in this together:
think conversation, not transaction
One size does not fit all:
prioritize personalization and timing
Context is everything:
measure and observe in the moment
Emotions drive behavior:
incorporate Key Experience Indicators
Be active listeners:
embrace open-ended data

LET'S CONNECT

Join like-minded professionals who trust MMR LIVE to provide actionable tips and knowledge focused on building better experiences.

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© 2020 by MMR LIVE, a division of MMR Research Associates, Inc.