The LIVE 8 is All About Purposeful Action
Remaining relevant to your brand culture requires change. Your audience will love you for it.
People, first. ‘Micro’ to ‘macro’ moments. Trailblazer DNA.
Ready to deliver on this vision? The LIVE 8 is our lens to help you become ExperienceBuilt™.
Our Process Gets to the Heart of It
Follow our map and chart your Future Normal.
The LIVE 8 are experience design principles grounded in research that can help you orchestrate experience improvements for your organization. They emerged from our exploration into the hallmarks of organizations that create relevant, lasting, best-in-class relationships.
We’re all about People, first. Make things easiest on the people who care about your organization and you win share of wallet, and the more important share of heart.
We start small to build big. When every detail is handled every time, then the big things take care of themselves.
Prepare for the unexpected. “Murphy” will make an appearance, so think ahead and plan now so you have a Plan B (or even C, and D).
Individualize an experience wherever possible. People process information differently, and respond to sensory input in their own unique ways.
Communicate Everything Clearly
Thinking about what you say, and how/when/where you say it, will integrate your messaging. Everything communicates – it’s one of our founding principles.
Appreciate Audience Attention
The most important commodity. In a world full of clutter, audience attention becomes harder and harder to get. Treat it with care and gratitude.
A little “something” extra goes a long way. Think like your audience, and give people what they need, and want, with a little garnish.
Based on Feedback
People, first and last. Listen to your audience, find ways to gather honest feedback and adapt accordingly.
Audiences Delight in Doing Business with ExperienceBuilt Brands
We’ve done the research and we’d like to share it with you.
The ExperienceBuilt Brand Index asked people across the country how they described their interactions with more than 70 brands across five industries. The Index identified how brands delivered against the LIVE 8 and uncovered Brand Beacons to aspire toward.