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The LIVE 8 is All About Purposeful Action

Remaining relevant to your brand culture requires change. Your audience will love you for it.


People, first. ‘Micro’ to ‘macro’ moments. Trailblazer DNA.


Ready to deliver on this vision? The LIVE 8 is our lens to help you become ExperienceBuilt™.

Our Process Gets to the Heart of It

Follow our map and chart your Future Normal.

The LIVE 8 are experience design principles grounded in research that can help you orchestrate experience improvements for your organization. They emerged from our exploration into the hallmarks of organizations that create relevant, lasting, best-in-class relationships.

with People

We’re all about People, first. Make things easiest on the people who care about your organization and you win share of wallet, and the more important share of heart.

Micro Moments

We start small to build big. When every detail is handled every time, then the big things take care of themselves.

the What-Ifs

Prepare for the unexpected. “Murphy” will make an appearance, so think ahead and plan now so you have a Plan B (or even C, and D).

Sensory Needs

Individualize an experience wherever possible. People process information differently, and respond to sensory input in their own unique ways.

Communicate Everything Clearly

Thinking about what you say, and how/when/where you say it, will integrate your messaging. Everything communicates – it’s one of our founding principles.

Appreciate Audience Attention

The most important commodity. In a world full of clutter, audience attention becomes harder and harder to get. Treat it with care and gratitude.

Relevant Value

A little “something” extra goes a long way. Think like your audience, and give people what they need, and want, with a little garnish.

Based on Feedback

People, first and last. Listen to your audience, find ways to gather honest feedback and adapt accordingly.


Audiences Delight in Doing Business with ExperienceBuilt  Brands

We’ve done the research and we’d like to share it with you.

The ExperienceBuilt   Brand Index asked people across the country how they described their interactions with more than 70 brands across five industries. The Index identified how brands delivered against the LIVE 8 and uncovered Brand Beacons to aspire toward.

At the Grocery Shop

Brand Beacons






Study conducted amongst a nationally representative sample with a leading online sample provider; survey executed and analyzed by MMR Research Associates.

•   Field dates: May 12 to 20, 2020

•   Total number of participants: 2785

•   Ratings for a given brand among past twelve-month customers

Download the Index and Start Your Journey

Receive your free ExperienceBuilt Index Industry Report today. Check out the competition and see how your industry stacks up.

Detailed brand-level results are available. Indicate your interest below, and one of the MMR LIVE Experience Designers will reach out to set up a virtual review.

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© 2020 by MMR LIVE, a division of MMR Research Associates, Inc.