Ever wonder what motivates and influences retail shoppers' purchasing decisions?

 

Download this free workbook for an inside look at the shopper journey framework, with details about:

• Considerations and planning

• Situational factors

• Store selection

• Channel selection

• Shopping experience

• Shopper retention

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Then, use our in-store and online shopping experience evaluation worksheet to assess the quality of your store's customer experience. Don't panic if you get a low score, we included tips and tricks to improve customer experience and increase your score!